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AI Deal

OpenAI and Hearst agree content partnership

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The news: OpenAI and Hearst Communications have agreed a deal to bring content from the publisher’s catalogue of magazines and newspapers into chatbot ChatGPT.

The numbers: As part of the agreement, Hearst will license content from Esquire, Cosmopolitan, Elle and more than 40 newspapers for use across OpenAI’s products, including providing ChatGPT's 200 million weekly users with Heart's lifestyle content.

The context: Hearst’s content, which includes newspapers such as the San Francisco Chronicle and the Houston Chronicle, will appear in ChatGPT with attribution to provide "transparency and easy access to the original Hearst sources," the companies said.

Hearst’s other businesses outside of magazines and newspapers, such as its television channels and stations, are not included in this partnership, they noted.

The agreement follows a series of licensing deals struck by OpenAI in recent months, as the venture-backed startup turns to publishers to train its AI models and to integrate more authoritative, up-to-date information within its products.

OpenAI, which closed a record USD6.6 billion ($9.59 billion) funding round last week, has agreed partnerships with Politico publisher Axel Springer in December, Le Monde and Prisa Media in March, and News Corp in May.

Meanwhile, OpenAI is facing an ongoing lawsuit filed by the New York Times, which is seeking billions of dollars in damages with claims that OpenAI has profited from the “exploitation and misappropriation of The Times’ intellectual property”.

What they said: "As generative AI matures, it’s critical that journalism created by professional journalists be at the heart of all AI products," said Hearst newspapers president Jeff Johnson.

"This agreement allows the trustworthy and curated content created by Hearst Newspapers’ award-winning journalists to be part of OpenAI’s products like ChatGPT — creating more timely and relevant results," he said.

OpenAI chief operating officer Brad Lightcap said: "Bringing Hearst’s trusted content into our products elevates our ability to provide engaging, reliable information to our users."


By Hugo Mathers