Retail crime reporting platform Auror closes $72.6m Series C
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The news: Retail crime reporting platform Auror has closed a $72.6 million Series C funding round led by Reinventure Australia, Axon Enterprise and W23 Global.
The numbers: Auror provides 150,000 retailers and over 3000 law enforcement agencies globally with retail crime reporting and intelligence software. The startup works with over 60% of Australian retailers, including Coles, Bunnings and Woolworths.
The context: Auror said it plans to use the funds to continue its growth into North America and the UK, along with additional R&D investment.
The round was led by Axon Enterprise, W23 Global, and Reinventure, in a mix of primary capital and secondary transactions.
Axon Enterprise and W23 Global join existing investors such as Sydney-based Reinventure, New Zealand’s Movac, Stephen Tindall’s K1W1, and NZ Growth Capital Partners. New Zealand Trade and Enterprise also supported Auror’s early global expansion via its international growth fund.
What they said: Auror CEO and co-founder Phil Thomson said: "Our mission remains the same - connecting communities to stop crime; and this latest raise allows us to continue our work around the world, using technology to tackle retail crime at scale, bringing retailers and law enforcement together, and making our communities safer."
Axon founder and CEO Rick Smith said: "By partnering with Auror, a pioneer in retail crime intelligence and incident management solutions, we can strengthen collaboration between retail and law enforcement to help build safer communities for all."
The source: Auror media release
