When Tim Cook takes the stage in Cupertino, California to unveil the next iPhone on 9 September, you can bet good money that he'll be showing off apps that highlight new Apple Intelligence tricks.
Yet while the tech giant (and its peers) is betting big on generative AI, some developers making apps for its products are not. That includes Procreate, the Tasmanian software company which makes one of Apple's most popular graphic design apps: Founder James Cuda declared last year he will never integrate generative AI into his product.
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"That is going to age well, in my opinion," Cuda told Capital Brief, referring to his stance on generative AI. "Humans are going to want to craft as long as we exist. So the idea that we would double down on that and make tools that help amplify creativity? I'm all in."
Though appreciative of machine learning and algorithmic AI, Cuda is less enthusiastic about the generative stuff. You can probably imagine, then, how he feels about Scott Farquhar and the Tech Council of Australia’s pitch to loosen copyright laws to attract AI investment from Big Tech.