I have the good fortune in my job to speak with wildly intelligent people. It’s also a work hazard.
Late at night, I find myself wondering: maybe the SaaSpocalypse hasn’t actually happened yet?
For about a decade, the SaaS model was one of the most elegant business constructs ever built. Build once, serve everyone, marginal cost near zero.
Land a customer on a free tier, let the product prove its value and expand seats as the company grows. It was structurally sticky and margins were extraordinary. Australia proved very good at it.
