Scoop: Canva acquires Melbourne ad-tech startup Doohly for $30m
The purchase of the digital out-of-home startup is the latest in a string of deals by Canva as it looks to own the entire marketing stack.
Canva has acquired Melbourne-based digital out-of-home advertising startup Doohly for $30 million as the Australian design software giant accelerates its push into the broader marketing technology stack.
The deal, which has not yet been publicly announced, is the latest in a rapid sequence of acquisitions by the $66 billion design unicorn, which has been systematically buying its way across the creative and marketing workflow.
Less than a month ago, Canva co-founder and chief operating officer Cliff Obrecht announced the company had acquired Cavalry, a UK-based professional motion and animation software company, and MangoAI, a US-based artificial intelligence company building algorithms and learning loops for creative content optimisation.
“This builds on our acquisition of [Australian advertising startup] MagicBrief and accelerates our goal of powering the entire marketing and content lifecycle,” Obrecht wrote on LinkedIn at the time, “bringing us closer to a world where every piece of content automatically improves based on real performance data.”
