UX research startup Great Question closes $20 million Series A
Canadian VC firm Inovia Capital led the raise into the SF-based, Australian founded startup with participation from Y Combinator, Character Capital and Singapore's January Capital.
Five years ago, Australian Ned Dwyer and New Zealander PJ Murray had just exited their previous startup Elto through an acquisition by GoDaddy. Dwyer was renovating a house in Oakland, California while in the middle of a pandemic, caring for a nine-month-old baby, and wondering what problem was worth solving next.
The answer came from his experience working at GoDaddy itself. After the acquisition, Dwyer found himself blocked from doing basic customer research. The research team told him he wasn't a priority. They wouldn't give him access to their tools. There was no repository of past research to learn from.
"They basically told me to pound sand," Dwyer told Capital Brief. "I'm like, well, can you help me recruit people? They're like, no, you're on your own."
That frustration became Great Question, which has just closed a USD13 million ($20 million) Series A led by Canadian firm Inovia Capital, bringing the company's total funding to $25.4 million and includes participation from Y Combinator, Character Capital and Singapore's January Capital. Early investors include CultureAmp founder Jon Williams and Linktree's Zaccaria brothers.
