🧠 AI inflection point
A clash of opinions between two Australian design champions over generative AI reflects a broader debate in global tech markets.
As far as opening statements go, it's a bold one: "I f--king hate generative AI".
That’s what James Cuda, founder of Procreate, said in a clip that went viral on social media last week. He went on to declare that generative AI wouldn't be integrated into Procreate, the design app developed by his company and used by millions of creative professionals.
AI may seem empowering to creatives on the surface, he told Capital Brief, but a closer look reveals the opposite.
“The process of entering prompts and receiving an image back does not empower creatives,” Cuda said. "What it does is take the entire creative journey away from the creator."
