An attempt by Startmate to celebrate women leaders has triggered a heated debate about tokenism versus progress in the technology sector and laid bare deeper tensions about how to drive meaningful change for women in the industry.
Startmate, one of Australia's prominent startup accelerators, recently announced entries were open for its "Woman Leader of the Year Award", which offered a $500 voucher prize for the winner. The initiative, intended to recognise outstanding women in Australia's technology ecosystem, has instead sparked criticism about the perceived inadequacy of the recognition.
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That started when Kate Stewart, a former participant in Startmate's programs and former self-funded participant in its First Believers angel investment program, posted on LinkedIn that the initiative was "disappointing; poorly considered [and] undervaluing women yet again".
Stewart pointed out that the prize — $500 in vouchers from sponsors rather than cash — seemed particularly inadequate given Startmate's significant resources. She noted that it invests millions each year in startups and received $1.8 million from the Victorian government in 2021, alongside an undisclosed investment from Tattarang in 2023 that was specifically for addressing funding gaps for women-led startups.