🍎 Apple bites
Apparently Apple just sherlocked a whole bunch of startups with its AI announcement. Or maybe the bar for what makes an AI startup investible just got a little higher?
Apple's announcement early yesterday morning that it was introducing a new suite of AI products courtesy of a partnership with OpenAI triggered many an obituary for various startups.
Grammarly, 1Password, language translators, Humane, Rabbit, most fitness apps, note-taking and productivity apps like Notion and Evernote, to-do-list apps, photo and editing apps, image generation apps, sleep cycle apps and even some of the big guns like Adobe Lightroom were all pronounced dead after the arrival of "Apple Intelligence".
Apple has a history of killing off startups with a product launch. So much so that it led to the creation of a term, sherlocking, for when a platform provider (in this case Apple) copies the product of a third-party developer and offers it as a free feature. This usually makes the third-party developer’s product obsolete, driving them out of business.
But as we’ve seen with many mainstream integrations of tech in the past, a lot can happen on the way to the funeral.
