When Jessy Wu left her role at Afterwork Ventures to start PR agency Encour, she told people she had an itch to launch her own business.
She now admits that wasn’t the full story. “I didn’t know the whole truth at the time,” she wrote on LinkedIn this week.
What she did know was that it “couldn’t be contained in a LinkedIn post or an op-ed.” The minimum viable opus, it turns out, required a very different format: an 80,000-word debut novel.
Good Intentions, forthcoming from Pan Macmillan in Australia in June and HarperCollins in the United States in January, begins as a coming-of-age campus story before unfurling into a corporate thriller set in contemporary Sydney, against the backdrop of journalism, tech and finance.
