Alternative funding venture Tractor Ventures launched in late 2020, as equity markets were taking off thanks to free money in the Covid era — and the fledgling loan provider followed suit.
But the situation is very different for Tractor right now, CEO Jodie Imam admits.
Get Sweat Equity in your inbox
Signed up to Sweat Equity
A weekly newsletter that tracks the pulse of startups, VC and tech.
Update and view your
newsletter preferences in your account.
A weekly newsletter that tracks the pulse of startups, VC and tech.
Update and view your
newsletter preferences in your account.
Like many who provide capital to startups — from VCs to crowdfunding platforms and loan providers — Imam is finding it tough, because the increased cost of living means startups are not growing at the rates they might have a few years ago. This has led to increased risk aversion from traditional funding sources, signalling more trouble ahead.
"What we're finding is there's still a flow of founders coming to us for money, but our ability to approve them is a lot lower, because they're in a position now where they can't actually support a loan as well as they could a year ago," says Imam.