Paramount Global

The US media conglomerate is set to ramp up its pursuit of a fresh deal for rights to the A-Leagues after billionaire scion David Ellison took control last week.

Paramount is set to actively pursue a fresh deal for rights to the A-Leagues as it enters the final months of its current agreement. It could face competition from Foxtel.

The deal, which has not yet been finalised, represents a key component of Sky’s broadcast strategy, alongside a carriage agreement with Foxtel and a move to reach audiences on YouTube.

The Network 10 owner has written down the value of its Australian TV licences by $12.7 million and secured local regulatory clearance for its merger with Skydance Media.

Paramount's Network Ten and Seven West Media have been persistent patrons of the major parties, even as other media companies have pulled back, amid major changes to Australia's media regulations.

Amazon Prime Video and Optus Sport are among the services expected to face similar, if not tougher gambling ad restrictions than TV broadcasters as the government moves to quell a backlash.

During a town hall last week, Network 10 president Beverley McGarvey tried to assure staff on the future of the network amid Paramount merger talks and local media job cuts.